EXPERIENCE DESIGN LEADER
20+ YEARS
TYLER FORSTER
Screens, spaces and the moments between.
( SCROLL )
CAREER
I help companies design what's next: what to build, who for and why.
I'm an experience design leader with 20+ years of turning complicated problems into simple, human experiences. I work across strategy, UX, design, copy and creative direction, on screens, in spaces and everywhere in between. I build teams, practices and the systems that let good work scale: design systems, accessibility standards and the frameworks my agency still runs on, including an AI-assisted naming tool. I work shoulder to shoulder with product, engineering, marketing and leadership, because the best experiences come from everyone owning them.
R/GA
DESIGN DIRECTOR
At R/GA I designed Verizon's retail digital across 1,000+ stores and built digital-to-physical experiences for American Eagle and Nokia. At Digitas I helped start the experience design group and grow it into a national practice, leading work for American Express, Taco Bell, Teladoc, JennAir and Walmart. Today I lead experience design at Notorious111, the brand and digital agency I helped build, for clients like the Baltimore Orioles, Engel & Völkers, Kawasaki and Monumental Sports. Along the way I've also partnered with CVS Health, BlackRock, Comcast, Delta Air Lines, Visa, Johnson & Johnson, L'Oréal, Mondelez International, Eli Lilly and Dollar General.
Digitas
VP, EXPERIENCE DESIGN DIRECTOR
The work has earned two Cannes Lions Grand Prix, Clio, Effie, AIGA, Addy and Webby wins, Best in Show at the Architectural Digest Design Show and a U.S. design patent for a hotel booking engine I designed. My bias is always toward the simplest answer. Find where people are, find what's in their way and remove it.
Notorious111
GROUP DIRECTOR, EXPERIENCE DESIGN
ABOUT
SELECT WORK
№
Launches, turnarounds and comebacks.
PROJECT / SCOPE
01
REQUEST ACCESS ↗
REQUEST ACCESS ↗
04
JennAir
Relaunched JennAir, a stalled luxury appliance brand, with a new identity, campaign, website and Best in Show booth.
BRAND / CAMPAIGN / DIGITAL / PHYSICAL
02
03
Engel & Völkers
Rebuilt Engel & Völkers’ luxury real estate platform around how affluent buyers search, driving 292% organic traffic growth.
UX / RESEARCH / PLATFORM
REQUEST ACCESS ↗
Visa
Overhauled Visa’s corporate website on a new platform with a scalable design system and modern user experience.
UX / PLATFORM / DESIGN SYSTEM
Teladoc
Designed Teladoc’s patient and provider telehealth apps and brand system across phone, tablet and desktop before its IPO.
PRODUCT / UX / BRAND SYSTEM
05
06
Small Business Saturday
Helped grow American Express Small Business Saturday from one day into a year-round platform, leading digital activation.
CAMPAIGN / DIGITAL / SOCIAL
REQUEST ACCESS ↗
REQUEST ACCESS ↗
Baltimore Orioles
Rebuilt the Baltimore Orioles brand standards and launched a golden-era campaign to reconnect the club with its city.
BRAND / DESIGN / LEADERSHIP
CASE STUDY
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RECOGNITION
Twenty years of work, recognized by the industry's toughest juries.
Cannes Lions
( 06 )
Clio Awards
Effie Awards
Addys
( 10 )
Webby Awards
( 07 )
The One Club
( 04 )
( 03 )
AD Design Show
( 05 )
( 01 )
U.S. Design Patent
( 01 )
01
Research, customer journeys, service design and positioning that gives the work a reason to exist.
SERVICES
What I can do for you.
Experience Strategy
02
Websites, apps, booking and commerce flows. Prototyped, tested and built to convert.
UX & Product Design
03
Brand foundations, visual identity and standards your whole team can actually use.
Brand & Identity
04
Trade show booths, retail environments, kiosks and events where digital meets the real world.
Physical & Experiential
05
Launches, campaigns, video and photo direction that hold together across every touchpoint.
Creative Direction
06
Fractional design leadership, team building and design systems that let good work scale.
Design Leadership
Ask for my resume.
CONTACT
LET’S TALK
HIRING?
RESUME AVAILABLE ON REQUEST
Tell me what’s in the way.
EMAIL ↗
LINKEDIN ↗
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