Forster
 
TravelClick
 

Reimagined
Booking

 

Overview

TravelClick is an innovative, industry-leading provider of cloud-based, data-driven solutions for hoteliers around the globe. However, their position in the marketplace was under threat from direct software competitors, online travel agencies (OTAs) like Expedia, and industry disruptors like AirBnB. One of their core solutions iHotelier, a white-label booking engine was desperately out of date. Hotel managers complained the platform was too restrictive, and customers complained it was too complicated and confusing to find the best hotel room for the right price. Our assignment was to transform their platform into a simple, modern, mobile-friendly experience that would reduce abandonment, improve customer satisfaction, and drive sales. Our concept was radical simplicity, by reducing the number of steps in the booking process and increasing the amount of information and functionality for customers.

 

Creative Team

Digitas New York: Andrew Carlson, Tyler Forster, Ting Kuei, and Lauren Liberg.

 

Results

Q1 (BETA) Performance Data:
• 23% overall increase in bookings
• 200% average increase in mobile conversions
• 2.5 average increase in room views
• -3.1 seconds average load time
• 17% recaptured bookings through Room Hold functionality

Industry Awards:
• 2018 HotelTechAward
• 2017 One Show Merit Award
• 2017 IAC Award: Best Hotel & Lodging Interactive Application
• 2017 Webby Awards: Official Honoree
• 2017 Horizon Interactive Awards: 3 Gold, 12 Silver, 3 Bronze
• 2017 Communicator Awards: 1 Gold, 9 Silver
• 2016 IAC Award: 15 Outstanding Websites
• 2016 Interactive Media Awards: 5 Best-in-Class Websites
• 2016 Travel Weekly Magellan Awards: 2 Gold, 6 Silver
• 2016 Adrian Awards: 2 Silver
• 2016 W3 Awards: 3 Gold, 30 Silver
• 2016 Davey Awards: 3 Gold, 5 Silver

 
 
 
The new user interface is extremely intuitive and appeals to guests, the user interactions make Booking Engine 4.0 feel more like a mobile app, with instant feedback and lots of visuals. Images, icons and videos are prominent and incorporated seamlessly. As a result, instead of merely reading through the material, guests can actually see and feel what the hotel experience would be like. This gives us more opportunities to upsell and upgrade guests than ever before.
— Director of Brand & Guest Experience at One King West Hotel & Residence
 
TravelClick Mobile
 
Direct bookings grew more than any other booking channel in the second quarter of 2016 as hotel websites continue to be critical booking and marketing tools.
— Senior Vice President, Reservations and Web Solutions at TravelClick
 
 
TravelClick
TravelClick
TravelClick
TravelClick
TravelClick
TravelClick
 

Responsive Experience Design

 

Consistent, optimized user experience with faster page load and mobile-first search engine page rank.

 
Responsive
 

Interactive Guidance Bar

 

Helps users seamlessly navigate through the booking path, making it easier than ever reserve a room or update an existing reservation.

 
TravelClick
 

Enhanced Room Details

 

Integrated HD video, imagery and iconography provide users with all the information they need to make a confident decision.

 
Photos
Iconography
 

Systematic Design Framework

 

User-friendly CMS platform built on a secure, best-in-class framework that enables Hoteliers to customize the visual design, messaging, as well as language and currency translation.

 
TravelClick
TravelClick
TravelClick
TravelClick
TravelClick
TravelClick
 

Easy Checkout With Credit Card Image Capture

 

One-page checkout experience makes it easier to reserve a room tonight, next month, or put it on hold while you think about it for a couple days.

 
TravelClick
Easy Checkout
Hold Room
 
 

 

Say Hello

 

Need help with a project? Don’t be a stranger, send me a message:

 
 

© 2004-2019. All Rights Reserved.
Thanks for stopping ✌️