Stoli The Vodka
 

Refreshed
Original

 

Overview

Millennials think that Vodka comes from Texas, completely overlooking Stoli’s 80 years of pioneering heritage in the spirits industry. To them Stoli Vodka seemed old and generic, worst of all it was seen as “something your parents might enjoy.” To reach this new growing market, Stoli launched its first new marketing campaign in 7 years, with a new digital experience focused on authenticity and originality. Our mission was to create a reason for millennials to care about “The Vodka” again. Our concept celebrates moments in our collective culture that are both big and small, national and international, historical and from today, and best of all it changes every day.

 
 
 

The true defining member of its category. As in The Vodka.

 
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Stoli Medals
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Bacon Bloddy Mary
404 Mule
 

New Experience Every 24 Hours

 

Celebrate and share everyday moments in sports, entertainment, food and beverage, pop culture, and social media. Every homepage theme includes a new, corresponding cocktail and a fun fact – a first-of-its-kind approach in the spirits industry that looks to encourage banter on social channels.

 
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Trending Cocktail Recipes

 

We threw out the old rule book for filtering recipes by ingredients, instead we chose to filter cocktails by whatever was culturally trending in the moment.

 
Cocktail Filtering
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The Lineup

 

All the product information and cocktail recipes you need from the most awarded Vodka.

 
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Origins Of An Original

 

For the discerning consumer who wants to know more about their favorite premium vodka.

 
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Public Reception

 

A few days of what people thought

 
Stoli Press